Job Description
Social Media Manager
Full-time, Hybrid | Concord, California
Responsibilities
- Create and deploy social media and influencer strategy
- Manage all social platforms, social listening, reshares and community management on Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, Google My Business, YotPo and Blog
- Work with marketing team and graphic artist to create social content including visuals, copy and videos for posts, and stories
- Develop and execute social media posting calendar for various social platforms
- Optimize content across all channels and continuously search for new and innovative ways to drive engagement
- Promote and engage with brand influencers
- Manage all Facebook and Instagram live and take over events
- Update/add albums, shopping bar, brand reviews, and manually refresh content on Yotpo
- Establish dashboards to analyze performance metrics
- Assist marketing department with customer requested digital creatives, various digital platforms, subscriptions and tools as needed
- Communicate regularly with team members and vendors for project status and fulfill and follow up on project needs and requests in a timely manner
- Analyze campaigns and platforms against goals, ROIs and KPIs to determine needed improvements to enhance performance
- Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing software
- Other duties as assigned
Team Responsibilities
- Update project management platform weekly and complete tasks by deadline
- Maintain a department library in Dropbox and Google drive
- Identify gaps and areas for improvement, find solutions to increase productivity, project quality, decrease cost, and streamline timelines
- Determine areas for personal professional development monthly
- Ensure all projects and assets meet brand guidelines, messaging consistency, tie into the annual theme and monthly product and cause focus
- Embody corporate Mission, Vision & Values
- Work collaboratively with sales, marketing, education, and operations teams as needed
- Meet quarterly and annual goals, objectives and budget
Qualifications And Experience
- BS/BA
- A minimum of two to three years of experience creating and posting social media content for a consumer goods, beauty or cosmetics manufacturer or retailer
Additional Experience Includes
- Basic photography, videography and photo/video editing experience
- Growth hacking experience a plus
- Ability to work collaboratively and independently in a dynamic, fast-paced environment
- Strong critical thinking and problem-solving skills with excellent follow-up and attention to detail
- Excellent listening, oral, and written communication and presentation skills
- Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing software
- Experience working in a small but growing company environment strongly preferred
- Posting and engagement on evenings as needed, every other weekend and travel as needed
Salary: $75k-$85k annually