Job Summary
Loyalty360, the association for customer loyalty, is looking for an in-house Content Creator and Operations Manager to assist in content management and cover the exciting field of customer loyalty. This role will help Loyalty360 develop and manage a unified content strategy, increase traffic to our website, drive membership awareness, and write/develop timely and compelling content. The position entails writing, editing, and managing content, research, and videos/podcasts for our various media channels. The role’s journalistic demands span from condensing newswire articles to conducting and creating stories from insightful interviews, ghost-writing, writing marketing collateral, press releases, copywriting, and proofreading. Content management will include outreach to Loyalty360 members and non-members for feature interviews, scheduling, communicating with clients, and following a process for content approval.
Essential Job Functions:
Staff Writer
- Write original articles for Loyalty360’s various media platforms, helping to position Loyalty360 as the most prolific resource and expert voice for customer loyalty news.
- Write well-researched long-form pieces, including magazine articles, case studies, reports and advertorial content, conveying a unique voice and expert perspective.
- Collaborate with Loyalty360 leadership to conduct interviews with business executives; pen articles or long-form pieces based on interview content, and develop observations about industry trends.
- Proof-read and edit copy and content to ensure editorial standards.
- Create written copy for marketing, event, and advertising projects as needed.
Content/Client Support
- Coordinate and conduct video/podcast interviews with members/clients as needed
- Work with Loyalty360 content and account management teams to ensure member content and interviews are promoted through Loyalty360’s various channels
Content Management/Marketing
- Develop and maintain knowledge of the industry and the target audience to understand what attracts, grows, and retains readers and members.
- Outreach for potential interviews and coordinating schedules with outside PR reps/interviewees for phone and/or video interviews.
- Collaborate with Loyalty360 leadership and staff to formulate and execute a strategy for creating relevant, valuable, and timely content.
- Work with Loyalty360 web development, marketing, and leadership to develop, execute and monitor SEO plan and linking strategy.
- Ensure content is aligned with marketing and sales efforts. Develop a plan for aligning content with overall marketing and event plan.
- Identify industry trends and develop a plan for reporting on them.
- Work with colleagues to explore opportunities for new and different content.
Qualifications
- Bachelor’s degree required.
- Writing experience in a professional setting.
- Ability to create compelling stories from feature interviews.
- Must be able to write and edit quickly. Ability to thrive in a fast-paced environment.
- At least 5 years of professional writing experience
- Willingness to continuously learn about customer loyalty and customer experience industry.
- Ability to work independently as well as part of a team. Willingness to support other job functions as needed.
- Experience with managing a small team and providing direction to team members.
- The ideal candidate would be located in Cincinnati, OH.