Description
The Social Media & Influencer Sr. Manager, Professional Brands is directly responsible for executing the professional brand’s influencer and social media strategy, led by the Social Media & Marketing Communications Director. This role actively implements fully integrated influencer & social media marketing activities to drive brand growth and exceed KPI goals. This role requires a social media expert who can build and develop a team, execute marketing activities that drive clear growth, and drive strategy when needed. You will be entrepreneurial, drive strategic growth, demonstrate excellent ability for influencer relationship building, and be passionate about social media & storytelling. This role requires being both highly strategic & creative and educating a broader organization on best-in-class owned, earned and paid social media.
Responsibilities
- Implement influencer and social media strategy for the brand, driving clear success and brand growth.
- Oversee content created for all professional brand social handles across all social media platforms, creating and implementing high-engagement content that resonates with our audiences.
- Lead multi-tiered influencer strategy that meets multi-channel brand needs and deliverables of corresponding KPI’s.
- Manage ongoing influencer partnerships, agreements and casting for all campaigns. In partnership with Director, create a comprehensive influencer marketing calendar to constantly drive awareness and engagement, including content development for the brand.
- Establish and maintain regular communication with existing influencer partners, while actively identifying, sourcing and negotiating new influencer partnerships and content opportunities.
- Define performance goals, track relevant metrics, conversion and define influencer program performance indicators.
- Build and oversee a team that is best in class in social media, influencer, PR, content production & community management.
- Demonstrate a clear understanding of storytelling and content creation.
- Monitor content to ensure it authentically aligns with brands values and positioning.
- Innovate how we use social media to drive business outcomes, build our communities, and drive brand awareness and advocacy.
Requirements
- Bachelor’s degree in marketing, communications or like-as segment
- 4-6 years of social and influencer manager experience
- Experience in beauty is a plus, specifically hair care or professional beauty brands
- Strong experience managing multiple direct reports
- Experience executing on strategic marketing plans and contract development & third-party negotiations
- Adaptable and able to problem solve quickly in a fast-changing and competitive environment
- Highly in-tune with all social media & emerging platforms including TikTok, Instagram, YouTube & more
- Passionate about social, community, influencer & storytelling
- Highly organized, detail-oriented and able to manage multiple overlapping projects in a fast-paced environment
About Us
Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.
With more than 300 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.
The company headquarters are located in Salt Lake City, Utah, with additional offices in Florida, California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.
Benefits
- This role is eligible for a 10% annual bonus based on performance
- Competitive 401(k) plan with company matching
- Generous vacation and holiday leave
- Comprehensive medical, dental, and vision coverage
- Life and AD&D insurance for added security
- Access to a wide selection of discounted beauty products
- Opportunities for professional growth and career advancement