Reporting to: CEO
Department: Social – Marketing
Location: New York, NY
Position: Hybrid, Full-Time
Salary ;$60-80K
Job Overview:
Bubble is seeking a passionate and ambitious Social Media Manager who can accelerate the impact of social media on Bubble’s stratospheric growth. You’ll be responsible for building and executing Bubble’s social strategy, with a heavy focus on community management, creating compelling content in tandem with Bubble’s creative team, and translating marketing and product messaging through our social platforms whilst staying true to Bubble’s aesthetic and brand values.
Bubble currently has 2.1 million followers and 17.5 million likes on TikTok, the right candidate will have the DNA to drive this incredibly important business channel; along with our other social platforms.
This role will include evenings and weekends to align with community activity on our social channels and brand requirements. If you’re passionate about social media, possess strong leadership potential, and thrive in a fast-paced environment, this role could be the perfect fit for you.
Job Responsibilities:
- Lead an always-on Social Media strategy: establish viral and engagement driven growth tactics and content curation for all social channels, with a heavy focus on TikTok. Oversee all deliverables, community management and growth and engagement goals.
- Build and execute a differentiated channel strategy across TikTok, Instagram, YouTube, Pinterest, communicating and holding true to Bubble’s DNA and brand values.
- Collaborate with the creative team: Work closely with designers and content creators to develop compelling visuals and videos that align with Bubble’s brand identity.
- Oversee social media community engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and authentic manner.
- Produce monthly and quarterly analytics reporting processes, including influencer and social media results and provide insights, recommendations, and track against KPIs identifying areas for improvement and optimization to wider leadership team.
- Lead and develop the Social Media Coordinators, with scope for future team growth.
- Assist in influencer partnerships: Identify and collaborate with influencers and brand ambassadors to amplify Bubble’s reach and engagement.
Qualifications:
- 3-5 years experience of managing social marketing content and strategy (must include meaningful experience across TikTok including growing social follower counts/virality)
- Social media obsessed! You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
- Extensive experience and understanding of TikTok
- Content Creator by nature, possess content creation skills
- You’re passionate about community building through social media and have a genuine passion for proactive and reactive community engagement.
- Ability to incorporate humor and trends into comments and posts
- Understand that social media isn’t always 9-5 and can plan your time and schedule around peak moments
- Communicative, trustworthy, and able to meet and anticipate deadlines
- Strong copywriting & copy-editing skills
- Team management and leadership