Verano is seeking a creative and experienced storyteller to join our growing team as a Social Media Manager. The role will be responsible for developing and managing content that drives engagement, audience growth, and increases brand awareness across Verano’s retail entity (Zen Leaf, MÜV and Cabbage Club). The ideal candidate is an idea machine—someone who has a strong understanding of on-brand language and visual aesthetic, a pulse on trends, cannabis, and an obsession for all things social media. This role reports directly to the Director of Brand Marketing.
Essential Duties and Responsibilities:
- Develop and grow our social media presence across current and new platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Tik Tok and other relevant platforms.
- Create editorial/content calendars, and publish daily content that builds meaningful and unique connections and encourages community members to take action.
- Copywrite creative, concise content for various mediums that reflect each of our brands’ tone and voice.
- Collaborate with teams across the marketing department – creative, copywriting, digital among others – to build a best-in-class strategy.
- Track and analyze social KPIs and provide monthly/quarterly insights that tailor future strategy.
- Assist in overseeing and executing on social-related ops and logistics such as event planning, merch, activation ideation, and more.
- Perform other duties as assigned by management.
Minimum Qualifications:
- Bachelor’s Degree in Marketing, Communications, or related field.
- 4+ years’ experience in social media management.
- Strong knowledge of social media platforms (ex. Sprout, Instagram, Facebook, Twitter, LinkedIn).
- Exceptional project management skills: ability to own multiple, high-priority or complex projects at once.
- Able to assist with content creation with basic graphic design skills (ex. Canva, Photoshop).
- Adaptive to change, tight deadlines, and can work with a sense of urgency.
- Experience with photography or videography is a plus, but not required.
- Genuine interest in and passion for the cannabis industry is required.