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Position Summary
The Paid Social Media Manager, International will focus on developing and managing media buying across paid social for all Monster Energy Company brands across Latin America, Canada, Asia and Oceania. The role will report into the Sr. Manager, Digital Marketing – not directly managing a team, but functionally supporting all International teams with a clear focus on developing best practices and optimizing campaign performance.
Essential Job Functions
- Create, manage and optimize advertising campaigns on Social Media platforms including Facebook, Instagram, Tik Tok, Twitter, YouTube, Snapchat and other networks.
- Lead the consolidated media buying process for International working alongside the Digital Managers.
- Build, manage and optimize media campaigns through social platforms (specifically Facebook Ads Manager, TikTok, and YouTube
- Set and optimize bids at placement, ad set, device, geographic and other levels
- Leverage consumer insights, marketing data, and analytics to develop media strategies.
- Support planning and execution of key campaigns working with to local Digital Managers and regional Marketing team on end-to-end management of biddable media campaigns.
- Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals
- Knowledge of programmatic and ability to set up private marketplace deal in DSPs such as The Trade Desk, DV360, and Amazon is highly desirable
- Stay current on digital industry trends and emerging platforms
- Actively test and analyze targeting, ad creative, landing pages, and placements to drive results.
- Consolidate learnings and best practices across regions to improve efficiency and develop consistency in the way we go to market for all markets and brands.
- Work with Analytics Manager to to develop performance reports to measure, evaluate, and analyze campaign performance and provide recommendations and optimizations on an ongoing basis.
- Contribute to Quarterly Marketing Reviews and other management-facing presentations that outline performance, insights from testing, and key strategic opportunities
- Maintain media budgets and overall budget summaries for assigned campaigns
- Partner with finance and procurement teams to track purchase orders and ensure invoice reconciliation
Essential Job Requirements
- Minimum 5-7 years of digital marketing experience and extensive knowledge of digital mediums including major social media networks, programmatic, current technology and related applications.
- Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.
- Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
- Strong knowledge of Social Media. Programmatic knowledge is a plus.
- Proven ability to educate teams and peers on complex media and measurement concepts.
- International experience buying and optimizing digital media is a plus.
- Fluent in English both spoken and written. Additional languages are a plus.
- Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook.
- Digital media certifications and training plus: Google, Facebook, Twitter, Trade Desk, etc.