CreatorsList

Position Overview:

As the Senior Social Media Videographer at WebstaurantStore, you will play an important role in expanding our creative ideation and production for our growing social media team. Your primary responsibility is to produce high-quality video content tailored for our social media platforms. Your role will encompass ideating, planning, and creating content that tells our brand’s story, drives engagement, and elevates our social media presence. This is a highly visible role with the opportunity to also be featured in the content being produced. You will report to the Social Media Manager and work alongside a Social Media Content Producer in-person at our Lititz, PA office, as well as collaborate with our Social Media Coordinator to ensure that our customer experience on social media and when engaging with our content continues to evolve. This position has the potential for relocation assistance based on experience.

Key Responsibilities

Content Ideation and Creation

• Develop, execute, and drive creative concepts for social media content that align with our brand identity, social media strategy, and company goals
• Plan, execute, and lead content shoots with the other social media content producer, including pre-production tasks such as storyboarding, location scouting, and talent coordination
• Provide input on strategic enhancements to improve content and discovering unique ways to engage with target customers
• Capture and create visually appealing and engaging video content using both professional and iPhone cameras
• Other duties assigned as needed

Editing and Post-Production

• Edit and enhance video footage, incorporating graphics, audio/music, and effects to create engaging and shareable social media content
• Ensure that the content is tailored to meet the specific requirements and formats of each social media platform
• Collaborate with internal teams to integrate messaging, product placement, and branding seamlessly into the content
• Other duties assigned as needed

Social Media Platform Expertise

• Stay up-to-date with the ever-changing world of organic social media
• Adapt video content to suit the specific audience and functionalities of each social media platform, including Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube
• Other duties assigned as needed

Collaboration

• Collaborate closely with the social media and video teams to align video content with broader campaigns and objectives
• Work with other team members, including designers, set stylists, chefs, product experts, and copywriters to ensure cohesive and integrated social media content
• Other duties assigned as needed

Minimum Qualifications

• 5+ years of professional (non-internship) experience in social media content creation for a major business or brand. Hotel, restaurant and/or B2B content creation experience is a huge plus.
• The ability to work full-time (five days per week) in-person at our Lititz, PA office
• Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, etc.)
• Experience in using management tools such as AirTable
• A true team player willing to be flexible and handle multiple projects and tasks simultaneously
• Great working knowledge of the social media landscape and content best practices
• Strong portfolio showcasing your previous social media video production work

Preferred Qualifications:

• Previous experience producing high-quality and engaging content for multibillion-dollar brands
• Comfortable being both behind and in front of the camera
• Prior involvement in large-scale content planning, shoots, and development
• Previous experience collaborating with both in-person and remote colleagues